Nick Price Apparel, known for their classic styling, fantastic colors and superior quality introduced the Cool-Luxe™ collection during the summer of 2006.  Realizing the trend towards performance wear in the industry, Nick Price developed Cool-Luxe™ and it has quickly become the leader in the luxury performance category.  It is the only luxury performance golf shirt now available in leading pro shops throughout the United States.

The Cool-Luxe ™ collection offers golfers the best of both worlds.  It has the textured feel of the 60’s double mercerized Egyptian cotton coupled with the performance enhancement characteristics of the proprietary moisture wicking system.  This offers the golfer that wants the classic styled golf shirt with all of today’s most important performance characteristics.